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AED Foundation - News Articles
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Sales Professional Don Buttrey Presents Three Webinars: The SELL PROCESS™- Your Offense, Your Defense™ and The Serve Process™

The skill for selling is taught – not inherited or passed on. The veteran sales person will tell you when the old doesn’t work anymore, and then it’s time to learn something new. The economy is ramping up and new sales skills are needed to compete in the new market. Don Buttrey, the heavy equipment industry sales trainer, presents three new webinars based on his new book, The SELL PROCESS.

The process is sectioned into three key topics:

The Sell Process™ - Your Offense
April 10, 10-11:30 a.m. CDT
What you will learn:
  • How to prepare and execute highly effective customer interactions
  • How to improve the pre-call planning process
  • Get hands-on help from this webinar

The Sell Process™ - Your Defense
May 8, 10-11:30 a.m. CDT
What you will learn:
  • How to correctly handle complaints and mistakes
  • How to protect your margins and communicate with your customers through negotiation
  • How to solidify customer loyalty with strong communication skills

The Serve Process™
Sept. 18, 10-11:30 a.m. CDT
What you will learn:
  • How to deliver excellent customer service beyond expectations
  • How to identify and perfect each customer interaction point
  • How everyone in your organization can learn skillful customer interaction

Who should attend: Territory sales people, account managers, product managers, sales managers, branch managers, product support, rental coordinators, inside sales, parts counter, and anyone who interacts with customers.

Register now! Contact Pat Novak with questions at pnovak@aednet.org, 630-468-5135.

Don Buttrey, president of Sales Professional Training, Inc.
Don knows the construction equipment industry and has worked with many dealers and manufacturers across the U.S. and Canada. Don is a no-nonsense, powerful teacher who relates sales skills so effectively that both rookies and veterans respond immediately and never get bored. He is a gut-level coach with extensive real-world sales and territory experience.

Article Date: 03-29-2012
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