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AED Foundation - News Articles
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Don Buttrey Webinar: The Sell Process™ - Your Defense!

A webinar in negotiation, communication and good customer service

No matter what part of the dealership you come from, your ability to negotiate plays a crucial part in your ability to manage operations and drive profit. Negotiation ploys requesting discounts and concessions will rear their ugly heads to anyone in your dealership who interacts with the customer. In order to protect margins and communicate your dealer value daily, it is imperative that everyone who deals with customer has the skill needed to respond effectively to negative interactions.

You need SELL Defense!

Communicating the negotiation is a skill that needs to be perfected. Once you have learned the secrets of effective negotiation and communication so will you see how you have learned skills that keep the customer coming back. Complaints are inevitable. Every dealership makes mistakes - it's how each service professional interacts with the customer that makes the difference. These negative experiences, handled correctly, can actually solidify customer loyalty.

Webinar: The Sell Process™ - Your Defense
May 8, 10-11:30 a.m. CDT

What you will learn:
  • How to correctly handle complaints and mistakes
  • How to protect your margins and communicate with your customers through negotiation
  • How to solidify customer loyalty with strong communication skills
WHO should attend: Territory sales people, account managers, product managers, sales managers, branch managers, product support and rental coordinators, inside sales, parts counter, and anyone who interacts with customers.

Don Buttrey works extensively in the equipment industry and understands the needs of dealers.

Register Now!! View a full list of webinars at 2012 Webinars/Seminars.

For more information, contact Pat Novak at pnovak@aednet.org, 630-468-5135.

Article Date: 04-19-2012
Copyright(C) 2012 Associated Equipment Distributors. All Rights Reserved.