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AED Foundation - News Articles Industry Specific Resources: Rental Self Study Courses Rental is one of the toughest front lines in the construction equipment industry. The pace is fast. The selling cycle is short. Competition and rate pressure is fierce. In today's economy, rental success has become a focus and priority! AED has developed four self-study courses to give Rental Managers, Coordinators, and Branch Managers some practical and immediate tools to maximize rental results. Best of all the content is specific to the heavy equipment industry. Each module of the rental management series features comprehensive instruction by Travis Burch, former CEO of Burch-Lowe Inc. Course materials include a manual containing worksheets and tools to improve your company's management processes, as well as articles with information that rental managers can incorporate into your rental operations. Rental Management 101 – Building a Business Strategy This course teaches participants how to build and/or maintain a rent-to-rent business strategy. Upon completion, participants will be able to determine their potential for success in the rental industry based on their knowledge of the rent-to-rent approach, a SWOT analysis of the market, operational set-up and performance metrics. Approximate length: 4-6 hours Rental Management 201 – Marketing & Fleet Management This course teaches successful strategies for rental marketing and fleet management. Upon completion, participants will be able to establish fleet mix and rates, establish a core process for managing fleet assets based on utilization, and understand market trends and return on assets. Approximate length: 4-6 hours Rental Management 202 – Selling & Sales Personnel Build and increase utilization of your rental fleet. This course develops selling strategies and skills for managing your sales force. Participants will be able to improve their management and motivational skills enabling sales personnel to achieve team goals. They'll also learn what systems should be implemented to safeguard and manage the investment in your fleet. Approximate length: 6-8 hours Rental Management 203 – Operations & Personnel Management Improve your operations management throughout the rental transaction with this online course. Upon completion, participants will be able to implement proven systems to successfully manage repair expenses, warranty reimbursement and damage recovery. They'll develop the important qualities and skills needed to manage and build your company's rental culture and learn what qualities to look for and where to find potential rental personnel. Approximate length: 6-8 hours Because these courses are self-study, there is no additional cost for travel or time away from the office or shop floor. Participants benefit because they can study only the materials they need at their own pace. Course materials feature a mix of video, audio, articles and books. Pre- and post-testing online ensures that they are learning what is most important and improving their skills and knowledge. Participates will have access to each course for 30 days. Rental Self Study courses are available exclusively through AED University for the AED Member rate of $295 per course. Additional details on the rental courses can be found online by visiting AED University at www.aedu.org. Contact Pat Novak with questions at pnovak@aednet.org or 630-468-5135. Article Date: 06-07-2012 Copyright(C) 2012 Associated Equipment Distributors. All Rights Reserved. |