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LiuGong Machinery Corp. Honored With China's 'Best Brand Award for Acquisition Efficiency'
LiuGong Machinery Corp., a Chinese construction equipment manufacturer, was granted China's Best Brand Award for Acquisition Efficiency on June 13 at the 2012 Global Brand Summit.
"As a famous Chinese heavy industry enterprise with more than 50 years' experience, LiuGong has high aspirations but is down to earth," said Zhou Lianxi, Marketing Professor of Brock University of Canada. Zhou is also one of the branding committee members. "Its stable, step-by-step global strategy is helping LiuGong become one of the most important full-line engineering machinery manufacturers and exporters in the world," he added.
In 2008, LiuGong began cooperating with international branding and public relations companies, which has greatly enhanced the brand image. as the company implemented a modern and unified brand strategy.
LiuGong advertisements can be seen in industry newspapers and magazines, billboards along the highway, machines exhibited at tradeshows, and even players wearing LiuGong jerseys. This professional brand promotion supported sales of 61,700 machines and US$2.76 billion in sales revenue in 2011. According to the latest international construction magazine ranking, LiuGong gained two places, becoming the 17th largest machine manufacturer in the world.
The Global Brand Summit is held by China Brand Center (CBC) of Sun Yat-Sen University and 21st Century Business Herald. The annual meeting is for refining the best experiments, summarizing the particular model and casting the future trend of Chinese enterprise's brand building activities.
LiuGong is a premier construction equipment manufacturer offering a full line of high quality machines to world markets. LiuGong, headquartered in Liuzhou, China, has among the most expansive array of product lines of any Chinese manufacturer, including wheel loaders, excavators, truck mounted and crawler cranes, bulldozers, rollers, motor graders, forklifts, mini excavators, skid steers, backhoe loaders, pavers, cold planers, concrete equipment, drilling machines and mining dump trucks.
LiuGong has one of the largest global dealer networks of any Chinese competitors. The network consists of more than 380 dealers in over 115 countries, backed by 10 subsidiary offices with technical staff, and parts depots that delivers items within 48 hours.
Article Date: 2012-07-09
Source: Liugong Machinery Corp.
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