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Doosan Continues British Open Sponsorship
Doosan was once again an Official Patron of last week’s British Open (known widely as The Open Championship), the oldest of the four major championships in professional golf. It was Doosan’s third year as a sponsor.
More than 200,000 spectators were expected at Royal Lytham & St. Annes Golf Club in Lancashire, England, site of this year’s Open Championship. The event was broadcast to 190 countries worldwide, by the BBC and ESPN.
Doosan is one of seven British Open Patrons that include Rolex, HSBC, Mercedes-Benz, MasterCard, Ralph Lauren and Nikon. Doosan was the first company headquartered in Korea to support the tournament.
A global company, Doosan specializes in the infrastructure support business (ISB), which includes thermal and nuclear power generation, construction equipment, marine diesel engines, mechanical equipment and material handling equipment.
Executive Director Hye jin Kang of Doosan Corp. said, “The sponsorship of The Open has significantly contributed to promoting Doosan’s brand to the world.”
For further information on Doosan’s business, visit www.doosan.com. For information on Doosan construction equipment, visit www.doosanequipment.com.
Article Date: 2012-07-23
Source: Doosan Corp.
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