Associated Equipment Distributors
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2010 AED Future Leaders Conference - Take Aways

Future Leaders Schedule

2008 AED Future Leaders Conference
July 16-18, 2008
Marriott Tremont Hotel | Boston, Massachusetts



Who Should Attend
  • Future leadership of the dealer organization
  • New or prospective managers
  • Anyone interested in learning how the distribution business works as a whole
Take-Aways
DealerSim, a state-of-the-art business simulation program created by PriSim Business War Games, allows participants to manage the sales, P&A, GM, service, staffing, rental and finance functions of a multimillion dollar dealership. Each participant of the AED Future Leaders Conference will learn to:
  • Lead and manage a large equipment distribution company over several simulated years
  • Apply the course topics and compete for sales in a dynamic market
  • Develop strategies that respond to the market place and are consistent with their company's strengths and weaknesses
  • Price, promote and sell products and services based on customer expectations and buying preferences
  • Analyze results and feedback from their decisions
  • Finance their activities using various combinations of equity, as well as shortand long-term debt
Key Topics
  • Strategic choices for today's decision makers
  • Business planning to achieve alignment
  • The Four Ps of marketing
  • Customer segmentation and targeting
  • The impacts of inventory
  • Team roles, group decision-making processes
  • Income statement, balance sheet and cash flow statement
  • The difference between cash and profit
  • Using financial ratios to measure success
  • Cash flow and break-even analysis
  • Systems thinking