AED Rental 2006
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AED mailed thousands of surveys to equipment dealers, rental companies, manufacturers and end users to develop AED Rental 2006 to capture a current picture of the construction equipment rental industry, document important rental trends and provide operational comparisons and performance benchmarks.
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Review by DAN KAPLAN
AED's Rental 2006 is a valuable source of information on rental. It contains important data that can help you examine your rental business. After reviewing this book, I would recommend it to any dealer with a rental operation, to any dealer contemplating entering rental and to equipment manufacturers. Rental companies that are interested in how dealers are expanding into rental and in what end users say about their rental preferences should also find the book very helpful.
A few of the ways you can use this book:
- Nearly ever dealer has a rental fleet now, but what's in those fleets?
- Rental companies have diversified product offerings. Can dealers' rental fleets compete?
- How are manufacturers' views on selling to the rental industry changing, and what will it mean to your business?
- How does a rental company's operation compare to a dealer's rental operation?
- What factors determine where your customers rent?
- What are customers' branding preferences?
- Who is performing service for rental companies?
Equipment rental continues to grow and competition for rental dollars is fierce. There is significant new research in this book that will help you compete and understand some of the fundamentals of rental. You might wind up being a better competitor. It is a must read for manufacturers, dealers and rental companies.
Dan Kaplan is president of Daniel Kaplan Associates.
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Specific objectives of the AED Rental 2006 survey:
- To determine how many dealers provide equipment rentals
- To determine how many dealers provide rent-to-rent and rent-to-own equipment
- To profile the typical dealer's rental operations
- To profile the typical dealer's rental fleet and determine how many dealers include specific machine types in their rental fleets
- To determine how many dealers are diversifying their rental fleets by adding new brands, new sizes or new types of equipment
- To determine how many dealers are increasing the size of their rental fleets
- To identify target utilization rates for dealers' rental fleets
- To profile the typical rental company's fleet
- To profile the typical rental company's operations
- To measure use of rental-purchase options by rental companies
- To determine how rental companies are maintaining and repairing their fleets
- To determine how many rental companies are diversifying their rental fleets by adding new brands, new sizes or new types of equipment
- To determine how many rental companies are increasing the size of their fleets
- To identify target utilization rates for rental companies fleets
- To identify the typical rental company's delivery practices
- To determine how many end users rent, own and rent-to-own specific equipment types
- To determine why end users rent equipment
- To identify who makes the rental decision
- To determine if end users specify brand when renting specific machine types
- To determine how end users are using the Internet in equipment rental
- To determine how end users select where they rent
- To determine where end users usually rent specific equipment types
- To determine if end users rent specific equipment types at daily, weekly or monthly rates
- To measure the use of rental-purchase options by end users
- To determine how manufacturers handle sales to national & regional rental companies and to smaller rental companies
- To determine how much of the typical manufacturer's production is sold to its dealer network, to rental companies and direct to end users
- To identify how manufacturers characterize their relationships with rental companies
- To determine whether manufacturers are selling at discount to rental companies
- To determine how many manufacturers allow rental companies to sell equipment and how long the rental companies are required to keep the equipment before selling it
- To determine how many manufacturers are appointing rental companies as dealers and whether the trend will continue
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Refund Policy: Within 30 days of delivery, physically shipped products may be returned for refund of purchase price. Requests for substitution cannot be honored. General questions about returns and/or refunds may be directed to pstetter@aednet.org or call Patsy Stetter toll-free at 800-388-0650.
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