Parts Management Unit II: Performance Excellence (PE)
Presented by Ron Slee June 17-18, 2013 Dallas, TX
The second installment in Ron Slee's Parts Management series explores the modern management tools necessary to balance customer service performance with market penetration and profitability. Parts managers will focus on understanding the differences between leadership and management, as well as understanding absorption ratios and the interdependence between dealership departments. Slee will also introduce the Balanced Scorecard in the context of operational excellence and finally, show participants how to reach their customers through successful marketing practices.
Leadership Instead of Management - It is all about People
The Basic Principles of Leadership - Control versus Trust; Methods and tools to stimulate progress and development of processes and systems as well as personnel. You can manage process but you must lead people. Communication styles and their impact on personnel development - begins the exploration of Attitude not Aptitude as a key driver of individual performance. Tactics to use to facilitate change - how to ensure success are exposed.
The New Financial Models - Satisfying Absorption Needs
The interdependencies of parts and service with sales and rentals - how the ratios of the sales make a difference; market share and profit share issues are uncovered. What is absorption and how can it be applied to any business regardless of life cycle and machine population. The machine is bait - determining the potential of the market so that we can measure the market capture rate of the business.
The Balanced Scorecard - Becoming Successful at Operational Excellence
Understanding how to improve on the implementation of company strategy, new projects, new products or markets - statistics indicate only 10% of businesses succeeds at these implementations. The usual reason is that only 5% of the employees understand the strategy of the company. Using the balanced scorecard in a simple practical manner is the hallmark of this section. Many companies struggle at the use of the balanced scorecard - the way to overcome this difficulty is provided in a clear and understandable manner.
Sales & Marketing - Reaching for your Potential
This is a Business School Marketing class for non marketing management. Market segmentation and product positioning are explained. The Four "P's" of marketing - product, price, place and promotion are presented and explained. Understanding competition and creating a sustainable competitive advantage becomes the goal of any business. How this can be achieved in your market place is explained.
Who Should Attend:
Parts Managers-in-training who have attended Parts Management Unit I - When It's Right
Parts Managers who have attended Parts Management Unit I - When It's Right
Executives and Branch Managers who have attended Parts Management Unit I - When It's Right
The seminar will be held 8 a.m. to 5 p.m. both days.
Registration fees: Due and payable within 10 business days of registering. Meeting confirmations will not be sent until payment is received.
About the Presenter:
Ron Slee is the founder of R.J. Slee & Associates, a consulting firm that specializes in dealership operations – celebrating more than 30 years in business in the U.S. Ron also operates Quest Learning Centers, a company that provides training services specializing in product support; and Insight (M&R) Institute, a company that operates and facilitates Dealer Twenty Groups.
Meeting Location and Accommodations
Accommodations and Seminar Location:
The Hampton Inn & Suites
1750 Highway 121
Grapevine Texas 76051 Reservations are made with the Comfort Inn & Suites next door.
Refund Policy: For seminar cancellations, notice needs to be received at The AED Foundation in writing at least 30 days prior to the event date for refund. If cancellation notice is received less than 30 days prior, credit will be extended to the registrant to attend another AED Foundation seminar event within the same calendar year. This credit can be applied only to specified seminar events as determined by The AED Foundation.
For Questions or feedback Contact Pat Novak at (800) 388-0650 ext 347.
Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED member dealers are unique in that they are each authorized, via contract with an original equipment manufacturer, to inventory, sell and service new machinery in a given geography. More than 90% of AED's factory authorized dealers rent construction equipment as well. The Associated Equipment Distributors strongly adheres to and strongly advocates principles of integrity, ethics and fairness. The AED urges its members to conduct their businesses ethically and compatibly with the free enterprise system and the laws which govern it. Contractors can locate factory authorized construction equipment dealers at the MachineMart® web site.
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