Webinar: 'Expose Yourself' – Aftermarket Marketing and Sales - Part Two
May 21, 2013
10-11 a.m. CDT
Presented by Rich Jilek
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Customers change. Aftermarket purchasing influences change. Customers go out of business. New customers get into business. Old customer friends retire and are replaced with new people. Are you keeping up with all these changes? In this webinar we will explore what aftermarket marketing is and why it is important. You will see how to market your capabilities and communicate more effectively with your customers. We will discuss the many forms aftermarket marketing can take.
About the Presenter:
Rich Jilek is a veteran of the construction machinery and mining industry. His career spans 35 years with experience in both manufacturing and distribution. Focusing the majority of that time in parts support, customer support, communications and marketing, Rich was instrumental in the development of key, worldwide, customer-focused initiatives. Some of these include: Customer Satisfaction Processes, Dealer Development Evaluations, Component Remanufacturing Programs, Unit Life Cycle Analysis, and Lifetime Customer Value Models.
WEBINAR REQUIREMENTS
*Registrations cannot be accepted on the day of the Webinar; please register by 5:00PM on the prior day.
*The AED Foundation is not responsible for problems resulting from lack of adherence to the participant requirements below.
IMPORTANT WEBINAR PARTICIPANT REGISTRATION REQUIREMENTS
- Registrants must submit a live, correct and unblocked email address to The AED Foundation. Access instructions and all other information and materials for the Webinar will be sent to this email address and this email address only.
- The owner of the submitted email address is responsible for distribution of all Webinar access information, and all other information and materials, to any and all parties who will participate at that company's webinar site link.
- "AEDNet.org" must be allowed through all spam blockers (please check with your IT technician prior to the webinar event).
- If questions, please contact Ms. Pat Novak at 630-468-5135.
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