2022 Summit Speaker Bios

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The AED Summit has always been home to world-class speakers and 2022 is no exception. See what you can expect from our line-up of speakers by reading more below!

Keynote Speaker Bios

Speaker	Speaker Bio
Daniel Burrus	Best-selling author, business strategist, and technology futurist Daniel Burrus is considered one of the world’s leading futurists on global trends and innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He has delivered over 3,000 keynote speeches worldwide and is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes Lockheed Martin, Verizon, Microsoft, VISA, Deloitte, Google, Procter & Gamble, KPMG, Honda, FedEx and the U.S. Department of Defense.
Jason O. Harris	LT. COL. JASON O. HARRIS Decorated Combat Leader, Trust & Leadership Advisor Creator of No Fail Trust™ A decorated combat veteran, U.S. Air Force Lieutenant Colonel Jason O. Harris is revered for his distinguished track record leading his air crews on successful missions and instilling a culture of trust in which each person owned his or her role in keeping the team out of harm’s way. Exclusively represented by Leading Authorities speakers bureau, Lt. Col. Harris brings his unique combat experience to his talks. Using real-world examples, he empowers audiences to unleash their untapped potential and sheds light about the invaluable talent each person brings to an organization and how this talent can be harnessed to positively impact the organization’s greater mission. Through life-altering experiences, Lt. Col. Harris recognized the importance of clear communication and the influence team dynamics has on success – there was absolutely no room for his teams to fail. These experiences served as the launching point for “No Fail Trust™,” a methodology Lt. Col. Harris created to empower executives and employees to foster an environment of mutual trust, responsibility, and productivity that uplifts organizations as they set out to achieve their goals.
Mike Pence	Michael R. Pence, 48th Vice President of the United States, was born in Columbus, Indiana on June 7, 1959 as one of six children born to Edward and Nancy Pence. As a young boy, he had a front row seat to the American Dream. The family ran a successful convenience store business in their small Indiana town. Experiencing this nurtured the future Vice President’s belief in the importance of hard work, faith, and family.
Ed Wallace	Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital, Business Relationships That Last, and his most recent the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program.

Education Session Speaker Bios

Speaker	Speaker Bio
Michael Airdo	Michael A. Airdo is a founding Member of Airdo Werwas, LLC. His law practice focuses on the representation of public, private, and not-for-profit sector clients in a range of complex civil matters, including commercial disputes, employment law, complex tort defense, and regulatory compliance matters. In addition, he leverages his over 25 years of experience in the courtroom to guide clients in navigating the multitude of legal issues that affect their organizations, including internal investigations, crisis management, board governance and fiduciary liabilities, labor and employment issues, and commercial and real estate transactions. Mr. Airdo proudly serves as general counsel to Associated Equipment Distributors and the Technology and Manufacturing Association. He also serves as legal counsel to Hanover Township, Palatine Township, and the Fox River Water Reclamation District. He served on the Board of Trustees for the Village of Bartlett from 2001 to 2011 and as Mayor of Bartlett from 2011 to 2013. Michael is a Member of the International Association of Defense Counsel and serves as Midwest Regional Chair of the Membership Committee. He received both his undergraduate degree, summa cum laude, and his law degree, with honors, from DePaul University.
Thomas Armitage	Tom earned his master’s in integrated marketing communications from West Virginia University and his bachelor’s in public relations from Utica College of Syracuse University. After holding marketing/PR roles at Sovena USA and Overit Media, Tom joined the Site-Seeker team in 2013 as an account manager. He now manages some of the company’s top accounts. As a writer, Tom’s blogs have been featured in outlets such as Entrepreneur, MarketingProfs, and PR Daily. Part-time, he is also an adjunct professor at Utica College where he has taught social media marketing and market research. When not working, Tom loves making hip-hop music, listening to punk rock and 90s rap, and rooting for the Dallas Cowboys.
Brad Bates	Brad Bates is part of the founding team of JT Bates Group. He developed the infrastructure for the technology that runs StraightDocs™. He has 30 years of experience in the tech industry supporting various businesses from healthcare to high-tech startups. Prior to his tech career, he served his country in the Air Force monitoring nuclear test ban treaties. He enjoys helping companies simplify complex problems to achieve streamlined process and systems results.
Jayme Bates	Jayme Bates is CEO of JT Bates Group, a company that provides risk management solutions for equipment dealers. She is passionate about helping her team and customers thrive. She has 15 years of experience as an insurance producer, and extensive experience in accounting and contracts. Her dedication to the dealers she works with truly sets Jayme apart from other entrepreneurs in this industry.
John Bolling	For the past 20 years, John has been dedicated to working with dealer groups of all sizes to improve efficiency through technology. John was asked to join the heavy equipment division after the purchase of PFW Systems 10 years ago due to his experience farming and his passion for heavy equipment. John joined the leadership team to focus on forming and growing the CDK sales team to meet the needs of Agriculture dealerships across North America. After 20 years, John still loves the challenge and process of technology innovation to meet the needs of today’s dealers.
Bob Collins	Bob Collins is a senior economist with BuildForce Canada, a national industry-led organization committed to the development of a highly skilled workforce that will support the future needs of Canada’s construction industry. Bob received his undergraduate degree in Economics from Memorial University of Newfoundland and his Masters from Dalhousie University, Nova Scotia. He has over 25 years’ experience as a senior economic consultant and for the last 15 years has focused primarily on tracking construction investment trends and labour market analysis. Interpreting changing market conditions is particularly challenging as age demographics take hold with increasing numbers of workers expected to retire over the next decade while industry must sustain workforce capacity as public transportation, utilities and other infrastructure projects add to investment and employment opportunities across Canada.
Michael Duffy	Michael serves as the Wealth Strategist for Merrill clients in the Southeast. He works with ultra-high net worth clients and their advisors to help craft bespoke solutions to meet their unique planning goals. Michael has over 25 years of experience working on a wide variety of planning topics including: income minimization, gift and estate tax, securities laws, philanthropy, executive compensation and trust planning. He is a frequent lecturer and has published numerous articles for lawyers and accountants on the technical considerations surrounding planning for fine art and collectibles. Michael joined Merrill from Goldman Sachs, where he was a member of the firm’s Strategic Wealth Advisory Team, served as the Southeast Regional Director of Fiduciary Services, and was Goldman’s art and collectibles subject matter expert. Prior to joining Goldman Sachs, Michael worked at BNY Mellon Financial, JP Morgan Private Bank, Alley Maass Rodgers & Lindsey, P.A. and Florida National Bank. Michael is a member of the Atlanta, Florida, North Carolina and South Carolina Bars. He holds the Series 7, 65 & 66 FINRA securities registrations.
Daniel B. Fisher	Daniel B. Fisher is AED’s vice president of government affairs. Fisher has significant Capitol Hill experience, including serving as a Senate Judiciary Committee counsel for Sen. Arlen Specter, where he was on the legal team that handled the confirmation of two U.S. Supreme Court Justices. He obtained a bachelor’s degree, magna cum laude, from St. Mary’s College of Maryland, a law degree from George Mason University School of Law, and he is a member of the District of Columbia Bar Association.
Alexis Gladstone	Alexis Gladstone is a seasoned management consultant with over 25 years of professional experience in improving employee and organizational effectiveness. She combines her background in Human Resources, Organizational Development and Effectiveness in varied industries to provide consulting expertise in the areas of leadership development, training, and large-scale change. She has brought her knowledge to a variety of organizations, from small private businesses to Fortune 100 companies. As an executive coach, Alexis has worked with individuals in a range of disciplines helping them develop their leadership capability and improve business results. She is experienced working with executives as well as first-line managers. Her insights on relationship-building, purpose and passion are highlighted in the book Pure Wealth: 26 Ways to Crazy Profitability. She has helped organizations with Leadership development strategies, competency development, and performance management processes. Alexis has an MBA from the J. L. Kellogg Graduate School of Management at Northwestern University and a Bachelor of Science degree from Indiana University.
Umesh Goel	Umesh is currently a partner based in the Philadelphia office. He leads McKinsey’s Commercial, Off-Highway, and Specialty Vehicles practice, and has deep expertise in leading Operations and Procurement transformations, as well as strategic growth across the industry. Recent experience • Over ten years of experience in the construction equipment and industrials, serving clients across the value chain (OEM’s, Tier 1 suppliers, Dealers, Private Equity) and helping them rethink their operating model while creating value through commercial and operational transformations • Led the diligence of a regional construction equipment dealer and rental group • Defined future of selling vision and strategy for and equipment distributor • Led end-to-end supply chain transformation for an OEM to improve service levels • Led procurement transformation for an OEM enabling future growth and supply assurance • Developed equipment rental strategy in NA for an OEM Author of the articles “Digging out: Forecasting for construction OEMs in the next normal” and “Implications of the ‘energy transition’ across the machinery value chain” Education Umesh holds a MBA from Darden School of Business, and a BS in Mechanical Engineering from Indian Institute of Technology (IIT).
Alex Goldfayn	Alex is the CEO of the Revenue Growth Consultancy which adds 10-20% annual sales to his distribution and manufacturing clients. Clients are between $20 million and $2 billion in revenue and almost always multi-generational family businesses. Alex is the author of the Wall Street Journal bestseller Selling Boldly as well as The Revenue Growth Habit (selected as the sales book of the year by 800-CEO-Read) and Evangelist Marketing. He lives in the Chicago area with his wife and 10-year-old twins, and it is apparent to everybody who knows them that Alex’s wife, Lisa — who takes care of the children and Alex — works much harder than he does.
Joseph S. Goode	Joseph S. Goode is the Managing Partner of LLG. He approaches client problems with passion and intensity as if those problems were his own. The day he graduated from Syracuse University College of Law, Joe Goode received the George and Evelyn Marcus Award for being the graduate who best demonstrated the qualities of good judgment, ambition, understanding, compassion, and an appreciation of learning. It was an honor, but also an early indicator. In the more than two storied decades since, those exact qualities have become synonymous with Joe. They’ve not only contributed to his countless successes as an attorney both inside and out of the courtroom, but also to the standards by which all of us at LLG are held. As the last of five children, he honed his advocacy skills early in life and became very good at letting people know where he stands. He’s a tireless leader who is intense and demanding (mostly of himself). He maintains an exacting eye of an old-school newsroom editor. Joe’s joie de vivre is infectious to everyone around him, and his passion for people is routinely used to speak for those who require his advocacy.
Tim Hagen	Tim operates Progress Coaching, a pioneer in the workplace coaching movement, for the past 26+ years. He teaches managers a very powerful and proven system to engage and develop their staff into high performing talent, and helps organizational leaders develop, retain and recruit talent by using coaching strategies to increase the bottom line. He has worked with many client types, from publicly traded companies to professional sports teams to credit unions to manufacturing companies to banks to people who simply want to become certified Progress Coaches. These clients include: GE Corning Bayer Science Monsanto Oshkosh Corp. The Milwaukee Brewers Summerfest Mercer Healthcare Manitou Tim holds a degree in Adult Education from the University of Wisconsin-Milwaukee and is a certified coach, Certified Emotional Intelligence Assessment (EQi) Strategist from MHS (Mental Health Systems), and is often a keynote speaker at organizations preaching the power of leadership coaching.
Craig A. Haigh	Craig A. Haigh recently retired after a 37-year career in the fire service. He served more than twenty-five years as a fire chief/chief executive officer leading departments in both Illinois and North Carolina. He is known as a no-nonsense, innovative leader focused on consistently doing what is right for the residents, businesses, visitors, and his employees. He has served as an Interim Village Manager, has developed, and implemented fire-based paramedic services, and is a frequent research partner at the University of Illinois and Skidmore College working on issues of first responder health and safety. He has published more than thirty trade journal articles on a variety of leadership topics and is the author of the new book, The Dynamic Fire Chief: Principles for Organizational Management. He received the 2019 International Association of Fire Chiefs – Alan Brunacini Executive Safety Award and was named the 2012 Illinois Career Fire Chief of the Year. He now works full time as a consultant, and is the Principal of Haigh Solutions, a firm focused on organizational leadership, management, and training. He has been married to his wife Beth for more than 30-years, has two adult children, and resides in the Chicago metro area.
John Halpin	John was a trial attorney at one of the largest civil defense law firms in Wisconsin and an AmLaw 100 firm before joining Laffey, Leitner & Goode. His experience at those firms, which includes his first jury trial win less than two years out of law school and his representation of some of the world’s best-known brands and major manufacturers, has provided him with a depth and variety of experience that truly sets him apart from his peers. While he has litigated a wide range of commercial disputes over the past decade, the bulk of John’s practice focuses on product liability, transportation, and real estate and construction matters ranging from proper training and quality assurance through eventual trial and appeals. Although he is most at home in the courtroom, John has a particular interest in helping his clients avoid lawsuits whenever possible by advising on best practices for risk avoidance and mitigation. He regularly counsels clients about product warnings and instructions, as well as managing accident response and investigation.
Troy Harrison	As of 2017, Troy Harrison has trained salespeople from 23 different countries on two different continents. He’s worked with principals of companies in the United States, Canada, Europe, and the Middle East. That’s why they call him the “Sales Navigator” – he navigates the globe teaching the very best and most contemporary techniques for selling and sales management to clients worldwide. HIs work is based on more than 25 years of excelling as an award-winning sales rep, a champion sales manager, and an in-demand speaker, trainer, and consultant working from coast to coast. He believes that successful selling is built on a foundation of strong focus on customer needs, respect for customers’ intelligence, and a willingness to create positive outcomes for everyone the salesperson encounters. Thousands of professionals worldwide have read and benefited from his books, “Sell Like You Mean It!” (an Axiom Business Book of the Year nominee) and “The Pocket Sales Manager,” and hundreds of thousands of people across multiple industries read his monthly articles in 20 different trade magazines.
Tom Hirt	Tom Hirt lives in the Dallas, TX area and has spent over 45 years in the heavy equipment industry working with manufacturers and distributors. Tom started FSK back in 1993 but opened the throttle wide open in 2008 when he decided to dedicate full time to his consulting and used equipment management. Having traveled throughout North America and Europe during his career, Hirt has the background and understanding of all phases of equipment from how it is built to how it is used by the end customer. This has given FSK access to hundreds of companies throughout the world who have turned to us for help with their equipment needs. Hirt has written articles for several major trade magazines regarding the challenges and opportunities within the used equipment marketplace. He has consulted with dozens of small and large equipment users on best practices for evaluating and dealing with aftermarket equipment, whether buying or selling.
Alysun Hudepohl	Alysun Hudepohl is the Director of Culture and Leadership with Human Synergistics. As a member of the Solutions team, she supports the development of integrated solutions for clients and consulting partners by designing and managing leadership and culture change programs. She also leads consulting and coaching services for individuals and organizations. Her focus and experience over the years has centered on organizing, planning, developing, and facilitating client projects and workshops throughout the US and globally. Throughout her 13 years at Human Synergistics, Alysun has collaborated with numerous clients and consulting partners in their change initiatives. With a focus around leader and culture development, she has worked with many leaders at all levels to help their professional development and increase their effectiveness. She has also supported the cultural journeys of organizations ranging from small to large-scale projects with both qualitative and quantitative support. Alysun often presents and guest lectures at various local universities and professional associations to fulfill her passion around educating others.
Larry Kaye	Mr. Kaye’s industry experience began in the mid-1970s in a family-owned contractor rental business located in Jacksonville, Florida. That business grew to be one of the “Top 50” rental companies in the US (RER Magazine 1988) and was acquired in 1989 by a consolidator that eventually became Rental Service Corporation. After a brief non-compete period, Kaye started another rental company from scratch that was acquired by United Rentals in 1999. During the mid-90s Kaye had an opportunity to work as a subject matter expert with Caterpillar Corporation focusing specifically on business development opportunities in Latin America. The project was a huge success, helping establish over 75 rental stores in 14 countries. This led to additional opportunities with Caterpillar in Europe and North America. These projects enabled the formation of Script International LLC which is a privately held consulting firm that works with major OEMs, trade associations, equipment dealers and rental companies. He has worked in over 30 countries during the past 25 years and is a former Director for the American Rental Association. He has authored a variety of training programs, most recently an online Rental Management Certification program for AED. Mr. Kaye lives in Lookout Mountain, GA with his wife Kim of 40 years.
Nicolaas Kramer	Nicolaas is a leader in the McKinsey Advanced Industries practice, with deep knowledge of the Construction Equipment and Distribution space. Since joining McKinsey in 2015, he has advised clients across the value chain, including OEMs, Dealers, and Rental players. In addition, Nicolaas has hands-on experience working with national dealer groups and disruptors in the automotive ecosystem. His focus is on topics related to strategic growth, operational transformations, and due diligence. Recent experience • Performed the 5-year growth strategy for a regional equipment dealer and rental group • Leading an end-to-end operational transformation of a mid-sized dealer group, focused on in-dealer performance improvements across the sales and service journey • Led the engineering organization transformation for a construction equipment OEM • Designed the 5-year strategic roadmap for a national automotive dealer group, with an emphasis on used car sourcing and sales, parts growth, and new go-to market opportunities • Supporting a digital and analytics transformation to overhauling the sales and inventory process for a used car player to drive increased competitiveness Education Nicolaas holds a PhD in Mechanical Engineering from the University of Minnesota, where he was a Doctoral Dissertation Fellow.
Kyle Larkin	Kyle specializes in government relations, public relations and policy research. He manages and executes public affairs strategies for national and provincial organizations, achieving short-term and long-term objectives. Kyle has successfully changed policies at the federal and provincial levels and helped to create the third ever national self-regulated college in Canada. He has also been featured in numerous media publications, including the BBC. Prior to joining Impact, Kyle worked in numerous offices on Parliament Hill, most notably for the Parliamentary Secretary to the Prime Minister. During his time on the Hill, he drafted caucus meeting reports and remarks for the House of Commons and media panels. He also liaised with several government departments on numerous constituency and national issues. Kyle has also gained valuable experience working at several different public affairs and policy firms in Ottawa. He has created comprehensive in-depth research reports tailored to the needs of national and international clients. He has also managed the planning and execution of numerous policy events as well as facilitated the development of public affairs strategies by communicating with elected officials, political staff, and senior levels of the public service. Kyle holds an Honours Bachelor of Social Sciences in International Studies and Modern Languages, with a minor in History and is fluently bilingual.
Mark Leitner	Mark Leitner has been successfully trying and arguing cases in Wisconsin and throughout the United States for three decades. Inspired to attend journalism school by Woodward and Bernstein’s relentless Watergate reporting, his training armed him with the investigative and fact-finding skills needed to shine as a trial lawyer. Mark combines blue-collar street smarts with an outstanding academic background to create a persuasion style that gets through to judges and juries alike. Now a seasoned veteran, he has taken dozens of cases to verdict at trial and has handled countless injunction matters and other summary proceedings. His appellate work includes several precedent-setting cases in Wisconsin, and he is one of the very few lawyers nationwide to have won both a jury verdict and a settlement of more than nine figures. Outside of his law practice, Mark is an exuberant sports fan, reader, and live music attendee. In 2011, he began competing in powerlifting meets, focusing on the deadlift.
Inga Maurer	Inga Maurer first became involved with McKinsey in 2005 and is currently a partner based in our Chicago office. She leads the Automotive and Industrial Retail and Aftermarket practice, and focuses on strategy and a broad range of operations topics, including holistic performance transformations and go-to market disruption. Recent experience • More than ten years of experience advising executives across the construction equipment and automotive ecosystem (OEM’s, tier 1 / 2 suppliers, after-market distributors / manufacturers / reman players, Dealers, digital players including DMS/CRM, classified players, data providers as well as auctions etc.) helping them set their corporate / BU strategy, portfolio/product roadmap, pricing and go-to-market model and unlocking value through commercial and operational transformation • Defining the growth strategy of a national equipment rental player • Leading an end-to-end performance transformation of a mid-sized dealer group, focused on in-dealer performance improvements across the sales and service journey • Worked with a leading DMS and CRM player on shaping their growth strategy, developing their API strategy and executing strategic M&A • Assessing online-offline customer journeys for a leading North American OEM and identifying opportunities to increase lead conversions from the website to the dealership Education Inga holds a MBA from Harvard Business School, and a diploma from the University of Mannheim in Economics. Prior to McKinsey, she worked for Goldman Sachs as Associate in Investment Banking and advised industrial companies on various financing and M&A transactions.
Bill Mayes	Bill has a breadth of experience with both OEM and retail experience, including 25 years with John Deere, where he held positions in Whole Goods Sales, Finance and Product Support. Bill was the Manager of Construction Parts Marketing at Deere & Co. when he left John Deere to accept a position as Director of Product Support for Case Construction. He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco. Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations. His experience with MachineryLink provides a unique dealership relevant experience, because he was responsible for availability and operating cost of world's largest fleet of rental combines. In addition, he managed all customer facing support activities including a 24/7 live support hotline and the customer satisfaction process. As part of a Lean Management Philosophy he created a flexible staffing model to support MachineryLink combines with local talent throughout the U.S. and Canada on an as-needed basis.
John Manzella	John Manzella is a world-recognized speaker, author of several books, and a nationally syndicated columnist on global business, trade policy, labor, and the latest economic trends. His views have appeared in The Wall Street Journal, New York Times, Chicago Tribune, Bloomberg, NPR, and many other publications in the United States and across the globe. John also is founder of both the ManzellaReport.com, a premier source for global business and economic analysis, and Manzella Trade Communications, Inc., a public affairs, publishing and consulting firm. Additionally, he is chair of the Upstate New York District Export Council, a position appointed by the U.S. Secretary of Commerce.
Chris McCannell	Chris McCannell brings more than 20 years of Washington experience and insight to the clients of the GrayRobinson. His clients include Angel Capital Association, Prudential Plc., Center for American Entrepreneurship, National Association of Truck Stop Operators, Manufactured Housing Institute, 98Point6, US Travel, Etihad Airlines, and Broadmark Capital. Chris is known for his high-level engagement with House Democratic leadership on behalf of his clients. Prior to joining Eris Group, GrayRobinson’s predecessor, Chris led APCO Worldwide’s Washington financial services and government relations practice. He previously served as vice president of government affairs at Ameriprise Financial and as a director at Quinn Gillespie & Associates, a bipartisan government relations firm in Washington, DC. Before joining Ameriprise Financial, Chris was chief of staff to Rep. Michael E. McMahon. Earlier in his career, he served as chief of staff and floor assistant to Rep. Joseph Crowley, a member of the Committee on Ways and Means and chair of the Democratic caucus. Chris was also press secretary to Rep. Steny H. Hoyer. He began his career as a press assistant in the office of Sen. Frank Lautenberg and the office of the Democratic Policy Committee. Chris holds a Bachelor of Arts in political science with a concentration in international relations from Fordham University.
Michael Moses	After serving in the U.S. Air Force, Michael Moses chose to continue serving the public by obtaining a Doctor of Chiropractic degree from Cleveland Chiropractic College in Los Angeles, CA. Dr. Moses has been a practicing chiropractor for over 19 years and co-founded Capitol Rehab in 1996 and NOVA Pain & Rehab in 2000. Dr. Moses is now the Clinical Director for Arlington Pain and Rehab where he currently practices. A pillar in his community, he is the team chiropractor for Galaxy DCA Touch Rugby and the Capitol Hill Running Club, and is partnered with the Virginia Chapter of Team in Training and the Marine Corps Marathon. Dr. Moses has been the team chiropractor for the USA National Rugby 7s program, Washington Redskins cheerleading squad, Washington Wizards cheerleading squad, DC Roller Girls, US Marine Corps Cross Country Team, and chiropractor at the CrossFit Games (2009-2012). He has also lent his expertise to numerous rugby tournaments, track and field meets, weight lifting competitions, and CrossFit throw downs. Dr. Moses has volunteered his time to multiple charitable organizations. He teaches ergonomics to several federal government agencies including the Federal Reserve Board, EPA and US Capitol staffers. He has lectured hundreds of employees from United, US Air, Freddy Mac and the American Red Cross. Dr. Moses specializes in sports and recreational injuries with a focus on correlating patient lifestyle and occupation. He designs individual treatment and rehabilitation programs for each patient. Chiropractic manipulation, physiotherapy, and exercise programs are utilized to enhance recovery and performance, as well as an ergonomic assessment and nutritional education to prevent injury and apply a holistic approach to healing. Dr. Moses incorporates myofacial release, diversified, Thompson drop, activator, Kinesio taping, and Graston techniques along with stretching and strengthening to relieve pain and restore function. Having competed in 4 Ironman races, over 40 marathons, and dozens of other endurance races as well as the occasional “fun run,” Dr. Moses practices what he preaches when it comes to the health and well-being of patients.
Tim Parsons	Tim is a Manager in HBK’s Meadville, Pennsylvania office and has been with the firm since 2020. Prior to joining HBK, he spent over 25 years in the automotive, powersports and RV industries at the OEM and dealership level. He has a history of success turning around underperforming dealerships, increasing sales volume and F&I income while maintaining a high level of customer satisfaction. Tim is experienced at training and motivating staff to enhance productivity as well as implementing strategies to increase revenue and profitability. Tim attended Emory University and the University of Florida. He is a member of the Association of Finance and Insurance Professionals (AFIP). He has been a featured speaker at NADA (National Automobile Dealers Association), RVDA (Recreational Vehicle Dealers Association) and the AIMExpo (powersports) and his success has been highlighted in Powersports Business Magazine.
Luke Powers	Luke Powers is the CEO and founder of Gearflow.com. He previously worked in the equipment rental industry at USM ReRents, his family's business, and started Gearflow.com in 2018 in order to empower industrial entrepreneurship through ecommerce-enabled businesses.
George Russell	George Russell started with International Harvester in 1975 and left CNH Industrial in 2006 as VP, Case CE Europe to start working directly with dealers. He leads 5 on-going Case, Case IH, Mixed Brands Ag and Toyota Materials Handling Best Practice dealer groups, as well as leading workshops for OEMs and AED programs with titles like “Branch Management,” “Parts & Service Profitability,” “Service & Parts Performance Dealer Groups,” and “Financial Leadership and Growth.” He writes a regular dealer business improvement column for Farm Equipment magazine, and co-authors the annual ‘Big Dealer’ report for Ag Equipment Intelligence as part of his focus on growing & consolidating dealerships. He is a founding member of Machinery Advisors Consortium. Focus Areas Sales, Service & Parts Management, Peer Group Facilitation, Strategy Development, Mergers & Acquisition (Valuations, Negotiation, Integration)
Lisa Ryan	By living her mission, “to change the world, one “thank you” at a time,” Lisa Ryan helps her clients develop employee engagement initiatives and strategies that keep their top talent and best clients from becoming someone else’s. Lisa is an award-winning speaker and best-selling author of eight books. Her clients appreciate her real world insight, high content message, and the immediately actionable ideas contained in her fun, interactive and engaging workshops and programs. Focusing on strengthening workplace culture, improving employee engagement, and initiating gratitude strategies (“Grategies”) for personal and professional transformation, Lisa’s down-to-earth approach and willingness to share best practices have proven to be a winning formula for her national and international audiences. Her high energy and enthusiastic programs, sense of humor, and passion for sharing research, anecdotes, and stories are ideally suited for conferences, leadership retreats, and keynote presentations.
Luke Sheppard	As Principal of Sheppard & Company, a member of Machinery Advisors Consortium, Luke Sheppard founded the firm on the premise of helping mid- and senior-level managers do their best work ever and have time to live their lives to the fullest. He's the author of a newly released book, Driving Great Results: Master The Tools You Need To Run A Great Business. With 19 practical and immediately applicable tools for running a business, Driving Great Results will help you drive better results, in less time, with fewer frustrations. Luke has 20 years of experience in the heavy equipment industry, in engineering, operations, general management, and executive leadership roles. His unique ability to focus on what's most important by filtering out the noise and simplifying business problems using engineering methods, and driving results with practical tools and solutions is what differentiates him from the average consultant. His extensive professional experience is backed by a solid education in Canada and the United States. He holds an Associates Degree in Mechanical Engineering Technology from Algonquin College (Ottawa, ON), a B.Sc. in Mechanical Engineering from the University of Wisconsin, an M.Sc. in Systems Engineering from Iowa State University, and an Executive MBA from the University of Iowa.
Shalynn Simmons	Shalynn Simmons is the Associate Vice President of Equipment Brands at Trader Interactive, overseeing Equipment Trader and Commercial Web Services. Shalynn started with Trader Interactive in 2013 as National Sales Director for Commercial and Equipment brands and has had tremendous success in building quality sales teams and driving customer growth. In her role as AVP of Equipment Brands, Shalynn works with her team and large OEMs in the equipment space to execute on key strategic initiatives for the business. Her success comes from her ability to develop creative solutions in order to maximize results and opportunities, as well as her overall passion for the continued success of Trader Interactive, its customers, and the industry. Shalynn is originally from Toledo, OH and she and her family currently reside in Virginia Beach, VA.
Mark Vitner	Mark Vitner is a managing director and senior economist for Wells Fargo’s Corporate and Investment Bank, where he is responsible for tracking U.S. and regional economic conditions. Mark writes for the department’s weekly and monthly economic reports and also produces regular publications on residential and commercial construction, regional economies and issues impacting small business. Mark joined a Wells Fargo predecessor institution in 1993. His commentary has been featured in the New York Times, The Wall Street Journal, Bloomberg, and many other publications. He makes frequent guest appearances on CNBC and many other major networks. Originally from Atlanta, Mark earned a B.B.A. in economics from the University of Georgia and an M.B.A. from the University of North Florida. He has completed further graduate work in economics at the University of Florida. He also completed the National Association for Business Economics (NABE) Advanced Training in Economics program at Carnegie Mellon University. Mark is a member of NABE and its inaugural Certified Business Economist class. Mark has been active in the Charlotte community, co-founding the NABE Charlotte chapter, The Charlotte Economics Club. He also recently served as board chair for the Foundation for the Charlotte Jewish Community and chaired the Economic Advisory Council for the California Chamber of Commerce for three years. He is a member of the Blue Chip economic forecasting panel and serves on the Joint Advisory Board of Economists for the Commonwealth of Virginia.
James R. Waite, Esq.	James R. Waite, Esq. is a corporate and transactional attorney with over 25 years of experience in buying, selling and leasing businesses, equipment, aircraft and real estate. Mr. Waite has served as CEO of ICC, USA, CFO of Dental Planet, COO of Buydentalequipment.com, and General Counsel for RentX Industries, Inc. He wrote the American Rental Association’s book on rental contracts, publishes a monthly article entitled “Legally Speaking” in Rental Management Magazine, and routinely presents at industry association local and national conferences. He is a veteran of the United States Air Force, has a BBA in Finance from the University of Texas at San Antonio, a Juris Doctor from St. Mary’s University, and an MBA from Northwestern University.
Huw Williams	Huw Williams is the President of Impact Public Affairs and specializes in government and media relations. With extensive experience in the print and broadcast media, he has appeared frequently as a corporate spokesperson on CBC and CTV national news. Mr. Williams’ government experience is diverse, having served as Acting Chief of Staff to the Deputy Prime Minister of Canada; as a Senior Special Assistant to the Minister of Constitutional Affairs; and as a Legislative Assistant to the Speaker of the Alberta Legislative Assembly. He also served as an intern to a United States Congressman from the Sixth District of Indiana. Mr. Williams authored “A Government Relations Guide For Directors of Non-Profit Organizations” published by the Canadian Society of Association Executives (CSAE). He also served on the board of directors for the Government Relations Institute of Canada (GRIC). In 2010, Williams was named worldwide Public Affairs Professional of the Year finalist by PRNews Magazine. Williams’ other accolades include the CSAE Griner Award for outstanding “Business Excellence”, one of The Hill Times’ Top 100 lobbyists in Canada, and the Ottawa Business Journal’s “Top Forty under 40 Award” for professional success and community involvement. Mr. Williams holds a Masters of Business Administration from the University of Ottawa and a Bachelor of Arts (Political Science) from the University of Calgary. He has also completed studies at the Université de Tours in France and is bilingual.
Mike Weinberg	Mike Weinberg is a consultant, sales coach, speaker and author on a mission to simplify sales. His specialties are New Business Development and Sales Management, and his passion is helping companies and salespeople WIN MORE NEW SALES. Before launching his own firm, Mike was the top-producing salesperson in three companies. Forbes named Mike a Top Sales Influencer and other publications list him as the #1 Sales Expert to follow on Twitter. Mike has spoken and consulted on five continents and is the author of three Amazon #1 Bestsellers. New Sales. Simplified. is a 7-year bestseller and has been named the #3 most highly-rated sales book of all time. Mike’s second book, Sales Management. Simplified. has been called “arguably the best book ever written on sales management,” and named by Inc. Magazine and HubSpot as the #1 book every sales leader should read. And, his latest book, Sales Truth, became a #1 Sales Bestseller its first week on the market. Mike is a native New Yorker who’s lived in St. Louis for 25 years. He has three young adult children and has been told that his wife Katie is still the best proof that he really can sell!