Leadership Conference

Leadership Conference

AUGUST 15 - 17, 2022

Business relationships between employees and customers thrive when you have an effective and diverse leadership team in all areas of operation – from the branch level to the corner office. Cultivating those leaders requires education and networking opportunities. As the equipment distribution industry becomes increasingly competitive, it is more important than ever before to invest in leadership development for the future of the business.

How prepared are those in your business who are or will enter leadership roles? Take the opportunity to set up the new and future leaders in your dealership for success by sending them to the AED Leadership Conference. No other event will give you more focused expertise on building and optimizing leaders in your dealership.

Attending will enable professionals to grow by delivering actionable content on leadership principles, the most relevant industry information, technology updates, and a platform to grow their professional networks and to learn from their peers. The Leadership Conference is one of the most highly anticipated industry events of the year across North America. There are many reasons attendees return year after year, including preparing for a promotion, inspiration for improving and motivating the team, and the overall quality of the program.

Early Registration: $925
Regular Registration: $1025
Late Registration: $1125

Save now and register early!

Register Now Sponsors

Location Information

Location InformationHalcyon Hotel Cherry Creek
Halcyon Hotel Cherry Creek

Halcyon Hotel Cherry Creek
245 Columbine St
Denver, CO 80206

Stay. Meet. Socialize. Halcyon is an independent hotel in the heart of the Cherry Creek shopping district — just outside of downtown Denver and within eyeshot of the Rocky Mountains. Halcyon’s name, inspired by a mythical bird fabled to calm seas, shares characteristics with Kingfisher Bird both representing happiness, carefreeness, and peaceful tranquility.

Call-in Reservations: 844-442-5296 (mention AED Leadership Conference)

Room Rate: $265+tax (Destination Amenity Fee Included in Rate)

This event is quickly selling out so book your room ASAP!

Book Your Stay


Monday, August 15
TimeSession TitleSpeaker
1:00 pm - 6:30 pmRegistration
1:30 pm - 5:00 pmThe Power of Responsive Leadership (Workshop)

Responsive leaders are fully present, empowering, and engaging. This workshop will inspire audiences to transition from reactive leadership to responsive leadership, and in the process, help those leaders earn more respect, have more productive teams, and spend their time more effectively.
The Power of Responsive Leadership workshop includes:
• The difference between reactive and responsive leaders
• The surprisingly simple principles responsive leaders use to lead themselves and others well, such as leading according to patterns and providing clarity
• Practical ideas that can be implemented right away
Crystal Neubauer
Growing Forward, LLC
5:00 pm - 6:30 pmWelcome Reception
Tuesday, August 16
TimeSession TitleSpeaker
8:00 am - 8:45 am
8:00 am - 8:45 am
8:45 am - 9:00 am
Welcome & Announcements
9:00 am - 10:15 am
Disruptive Leadership: Thriving in an Era of Constant Change

What does it take to be a disruptive leader? Do you need to be a brilliant agitator like Steve Jobs? A driven workaholic like Tesla’s Elon Musk? Sure, CEOs like that get a lot of press, but there’s more to success than being loud and charismatic. Truly disruptive leaders are like Master Chefs on a cooking show, always looking for ways to take existing ingredients and combine them in unique ways.

Those new recipes are a type of investment capital: the more you have, the better. Of course, not all will succeed. But disruptive thinking and leadership is less about the success of any one idea and more about putting your business in a position where you have more new ideas to spend than your competition does. Most importantly, being a disruptive leader is about creating a culture where everyone values new recipes. Because if you want to build a disruptive organization, you first have to build more disruptive leaders.
Luke Williams
10:15 am - 10:30 am
10:30 am - 11:30 am
From Super Worker to Supervisor

This session will teach leaders at all levels how to manage, develop, and use talent more efficiently. Attendees will acquire important insights into their own leadership style, improving their self-awareness and ability to adapt to varied people and situations.
Content includes:
• What changes when one moves from a super worker to a supervisor
• What is the role, responsibility, and impact?
• Understanding one’s leadership style
• What your team needs from you, and what you need from your team
• Understanding how to establish trust and delegation, holding people accountable and taking responsibility for results
Jill Berg
Insight Consulting
11:35 am - 12:35 pm
Best Practices for Employee Onboarding & Ongoing Engagement

What does onboarding have to do with retention? Everything! A well thought out onboarding experience can improve retention by 82%. In this session, attendees will learn ways to improve the hiring experience to increase retention. Additionally, we’ll discuss some simple programs to increase employee engagement, which in turn affects retention.
Jenny Jaeger
Chatfield Global
12:35 pm - 1:30 pm
1:30 pm - 2:40 pm
The Importance of Visioning (Workshop)

Competitive advantage is based on visioning and planning. Benjamin Franklin, writer, scientist, inventor, diplomat, publisher, and fire chief wrote, “If you fail to plan, you are planning to fail.”
As the equipment distribution industry becomes increasingly competitive, sound business planning is more important than ever before. Tomorrow’s success will be based on today’s planning. Whether you occupy the corner office, have a desk in the C-Suite, operate a branch, or manage the shop, running from crisis to crisis with no clear roadmap as to where you are headed turns your business into a rudderless ship.
This presentation will discuss developing a vision and the criticality of sharing that vision with your team. The importance of strategic planning will be stressed including clear instruction on the planning process.
This will be an interactive and collaborative workshop where the speaker will:

• Provide facilitated assistance asking participants to analyze their own organization using a SWOT Analysis Process.
• Use the findings from the individualized SWOT Analysis to begin developing written action plans to establish goals and objectives.

Participants will leave with a rudimentary written strategic planning document designed specifically for their dealership/area of responsibility.

Visioning and Strategic Planning is a team sport.
Bring your dealership team to engage the thinking of all and to create synergy around visioning and planning for long-term success.
* Participants will receive a copy of the speaker’s new book: The Dynamic Fire Chief: Principles for Organizational Management (2022)
Facilitated by Chief Craig Haigh
Haigh Solutions LLC
2:45 pm - 3:45 pm
Developing a Coaching & Mentoring Culture

Are coaching and mentoring the same? How do you know where to start? In a coaching and mentoring culture, everyone sees the value of developing themselves and others – and takes responsibility for both. People feel free to:

• Give and receive feedback
• Support and challenge each other to stretch

Join us as we discuss building a coaching and mentoring culture in your organization.
Alexis Gladstone
Chatfield Global
3:45 pm - 4:00 pm
4:00 pm - 5:00 pm
My Path to Leadership (Panel)

Some of you are in high-level leadership positions already. Many more of you are on your way. In this panel session, hear from veteran executives about the things they wished they knew before stepping into their leadership roles, including:
• Prioritizing the many duties of a leader
• Time management
• Influencing change
• And more
Moderated by Jill Berg, Insight Consulting
Panelists: Nate Gibbons, QuickFi
5:00 pm - 6:00 pmEvening Reception
Wednesday, August 17
TimeSession TitleSpeaker
8:00 am - 8:45 am
8:45 am - 12:00 pm
Stop Complaining and Start Thinking: A Collaborative Session

Employee recruitment and retention is a major problem. Job openings exist with fewer employees interested or qualified to fill the positions. Many workplaces are finding that their back door is wider than their front door as employees leave for better wages, benefits, and more flexible work schedules. Compounding this challenge is that for the first time in history, there are four generations in the workforce — Baby Boomers, Generation X, Millennials, and Generation Z. Each of these generations hold different value sets and expectations for the workplace thereby creating a cultural challenge for managers.

During this facilitated collaborative session, participants will work to identify the issues of employee recruitment and retention as well as begin crafting ideas on how to change the workplace to make your dealership an employer of choice. This session will harness the collaborative thinking of those attending to find solutions to this challenging issue.

Bottom line – how we work is dramatically changing. This workforce driven change requires organizations and leaders to be very intentional about how we address this new “future of work.” True leaders see change as inevitable and an exciting challenge that needs to be addressed rather than complained about or ignored. We can no longer hold fast to the statement “this is how we do it” because culture is forcing us to adjust. As leaders we need to figure how to modify our organizations without losing the good stuff. Our customers are counting on us to get this right!
Chief Craig Haigh
Haigh Solutions LLC

Want more information on the Leadership Conference? View our video below!


What People Are Saying:

Jon Shilling, General Equipment & Supplies

“This is well worth the time, travel, and expense involved to send a young leader to in your company.  both for the educational content as well as the social aspect of getting to meet other industry peers and converse with them on their pains in the market today as well as successes.”

Taylor McCarthy, Leppo Rents

“I would recommend this event to “high potential candidates” or emerging leaders within an organization.  It was a great, concentrated event with valuable information for managers and leaders.”

Chad Van Solen, Vermeer Midwest

“It is well worth the time and money. AED does a great job of getting great speakers with relevant content.”

Bill Price, West Side Tractor Sales

“It allows me to step away from the business, meet with peers, hear new ideas, and reflect on small changes I can make to improve our business. IT helps me develop and focus our strategy for next year.”

Alvin Prasad, Sonsray Machinery

“I would love to see all of our managers attend! It’s a great experience. It really allowed me to take my management skills to the next level.”

Companies who have attended previously include:

4 Rivers Equipment, LLC 
All Erection & Crane Rental Corp. 
Anderson Equipment Company 
Atlas Bobcat 
B-C Equipment Sales, Inc. 
Beard Equipment Co. 
Bejac Corporation 
Berry Companies, Inc. 
Berry Tractor & Equip. Co., Inc. a div. of Berry Companies, Inc. 
Bingham Equipment Company 
Bobcat of Houston, a div. of Berry Companies, Inc. 
Bobcat of the Rockies, a div. of Berry Companies, Inc. 
Brandeis Machinery & Supply Co. 
Burris Equipment Company Inc. 
CC&T – a division of GT Mid Atlantic, LLC 
Cisco Equipment 
Clairemont Equipment Company 
CMW Equipment 
Coastline Equipment 
Columbus Equipment Company 
Company Wrench, Ltd. 
Construction Machinery Company Inc. 
Contractors Sales Co. Inc. 
Cooper Equipment Company 
Ditch Witch of Georgia 
ECA Canada Company 
Equipment Corporation of America 
Equipment Sales & Service Limited 
EquipmentShare.com, Inc. 
Flagler Construction Equipment, LLC 
Frank Martin Sons, Inc. 
Garton Tractor Inc. 
General Equipment & Supplies, Inc. 
Gibson Machinery, LLC 
Groff Tractor & Equipment, LLC 
Hawthorne Machinery Co. 
Heavy Machines, Inc. 
Holt of California 
Indy Equipment 
Intermountain Bobcat 
International Drilling Equipment 
Kern Machinery, Inc. 
Kirby-Smith Machinery, Inc. 
Komatsu Equipment Company 
Leppo Rents/Bobcat of Akron 
Louisiana CAT 
Luby Equipment Services 
MacAllister Machinery Co., Inc. </span
Meade Tractor 
Mega Machinery 
Michigan CAT 
Modern Group Ltd.
Monroe Tractor & Implement Co., Inc. (Corporate – Rochester)
Morrico Equipment, LLC
Newman Tractor, LLC
Nixon-Egli Equipment Co.
Norris Sales Co. Inc.
Nortrax, Inc.
OCT Equipment, Inc.
Ohio CAT
Orange Power Group, LLC of Tulsa
Power Equipment Co.
Quinn Company
RB Scott Company, Inc.
RDO Equipment Co.
Rexco Equipment, Inc.
RGW Equipment, LLC
Road Machinery & Supplies Co.
Road Machinery LLC
Roland Machinery Co.
Rueter’s Elkhart
Ruffridge-Johnson Equipment Co. Inc. 
Scott Equipment 
Sonsray Machinery 
Southeastern Equipment Co. Inc. 
Stevenson Sales & Service, LLC 
Stowers Machinery Corp. 
Swanston Equipment Corporation 
Synergy Equipment 
Texas State Rentals 
Tractor & Equipment Co. 
Trax Plus 
Vermeer Great Plains, Inc. 
Vermeer Heartland, Inc. 
Vermeer High Plains 
Vermeer Mid Atlantic,LLC 
Vermeer MidSouth, Inc. 
Vermeer of Michigan, Inc. 
Vermeer Rocky Mountain, Inc. 
Vermeer Sales & Service of Central Illinois, Inc. 
Vermeer Sales & Service, Inc. 
Vermeer Southeast Sales & Service Inc. 
Vermeer Texas-Louisiana 
Vermeer-Wisconsin, Inc. 
Wagner Equipment Co. 
Waupun Equipment Co. 
West Side Tractor Sales Co. 
Westrax Machinery, Inc. 
Whayne Supply Company 
Wheeler Machinery Co. 
Williams Equipment & Supply Co., Inc. 


AED Cancelation Policy:
In order to be flexible with AED members in these uncertain times, AED is currently extending it’s cancellation policy due to the ongoing public health crisis. Although subject to change, if you need to cancel a registration for an event, you may request a refund from AED for your registration up until 7 days before the event. As always, you will be refunded at any time if cancellations arise due to health related complications or increased travel restrictions. The Association will continue to evaluate this on an ongoing basis.

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