Women in Equipment Distribution

Women in Equipment Distribution

October 20-21

To be successful, dealerships need to leverage the diversity of their workforce to improve the quality of decision making, fuel growth and inspire the next generation. This unique event brings together women professionals in the equipment industry to network and provide an opportunity to enhance them leadership skills and discuss the unique challenges they face.

AED’s Women in Equipment Distribution event focuses on helping women leaders understand their unique strengths as well as barriers to success, grow their leadership skills, interact with other women professionals from allied industries to grow their network, and increase the visibility of women in the industry.

It will take place on October 20-21 at the Hyatt Regency O’Hare Chicago in Rosemont, IL.

The hotel cutoff date is October 5, 2022. So book your stay now!
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Platinum Sponsor:

Thursday, October 20 
12:00 pm – 12:45 pmLUNCH
1:00 pm – 2:15 pmShow, Don’t Tell: What it Means to Be a Motivational Leader
Cassi Chandler
2:15 pm – 2:30 pmBREAK
2:30 pm – 3:30 pmThe Small Magic of Goal Setting
Lisa Demmi
3:30 pm – 4:30 pmSpeak Up & Say It: Showing Your Worth at Work
Courtney Ramsey
4:30 pm – 5:30 pmWomen in Industry – PANEL
Moderated by Alexis Gladstone
6:00 pmDINNER
Friday, October 21 
8:30 am – 9:15 amBREAKFAST
9:15 am – 10:15 amEmpowering Women’s Voices (Workshop)
Rena Cook
10:15 am – 10:30 amBREAK
10:30 am – 11:30 amEmpowering Women’s Voices (Workshop)
Rena Cook
11:30 am – 12:00 pmConference Wrap-Up & Takeaways
Alexis Gladstone


Show, Don’t Tell: What It Means to Be a Motivational Leader
Cassi Chandler

Working at the highest levels of the intelligence and banking industries, Cassi Chandler has built and nurtured diverse, high-performing teams and empowered their success in navigating high-priority intelligence and risk matters. As an expert in motivational leadership, she offers a compelling look at the role leaders play in contributing to the well-being of their teams by motivating and inspiring their people.

In this interactive discussion, she analyzes the elements of motivational leadership that spark high performance in teams — outlining actionable steps for leading with empathy, focusing on the ability to identify and build upon shared team values, establish an inclusive vision, embrace mentoring, sponsoring, and other opportunities to support and uplift team members.

The Small Magic of Goal Setting
Lisa Demmi

These days, our lives are busier and busier and we often ignore our goals, even avoiding them altogether. This stops us from growing and moving to the next level. It can cost us in our careers, our relationships, and even our happiness. That’s all going to change, and “small magic” is the reason.

Join Lisa Demmi as she shares her “small magic” process for creating goals that challenge and push you. And then breaking each one into small manageable chunks that, when done daily, help you achieve them. This session will empower you to break through the wall that’s been holding you back from attaining your career and personal goals. Ready to grow? This is only the beginning.

Speak Up & Say It: Showing Your Worth at Work
Courtney Ramsey

Self-promotion is tricky for most women! Too much, and you come off as braggy. Too little, and no one knows just how much you do each day. Gone are the days where you’re tapped on the shoulder for a promotion, and unfortunately, it takes more than just doing a good job to move up. You have to promote yourself. But how?

In this program, you’ll learn easy ways to highlight the contributions you make at work, without feeling inauthentic or coming across as self-centered. It’s time to step out of the shadows and into the spotlight. It’s time to speak up show your worth at work.

Key takeaways include:
• Change the biggest thing that’s holding you back from showing your worth
• Use the “magic formula” that makes your achievements more memorable
• Receive “conversation starters” you can use in your next conversation

Women in Industry Panel Discussion
Moderated by: Alexis Gladstone

This panel will discussion will cover a variety of topics, including the challenges women face in the equipment industry, how to expand the presence of women in the industry, and more.

Empowering Women’s Voices (Workshop)
Rena Cook

Are you reluctant to speak your mind for fear of losing friends? Is your voice ignored in professional settings? Do you feel your voice doesn’t carry the gravitas that your intelligence deserves?

These are professional challenges that all women in the professional arena face each day. There are many reasons, both culturally and socially, why we lose our voices. And although we can’t change society quickly, we can rediscover our natural authentic vocal power!

In this workshop, Rena Cook brings years of training actors and a Master’s Degree in Voice to professional women at all levels with a clear process to open and free the voice in order to speak personal truth in all situations. Empowering Women’s Voices consists of sequential exercises that work on our body’s muscle memory to actually learn to speak in a new and more effective ways.

Topics include:
• Breathing deeply and centrally, which not only powers the voice but manages performance anxiety as well
• Opening the vocal tract, empowering resonance
• Articulating with clarity and muscularity
• Inflection that communicates meaning
• Authentic confidence and presence
• Owning the room

AED Cancellation Policy:
In order to be flexible with AED members in these uncertain times, AED is currently extending it’s cancellation policy due to the ongoing public health crisis. Although subject to change, if you need to cancel a registration for an event, you may request a refund from AED for your registration up until 7 days before the event. As always, you will be refunded at any time if cancellations arise due to health related complications or increased travel restrictions. The Association will continue to evaluate this on an ongoing basis.

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